Where i want to go

Software & Services

At String, we start with flexible technology, build easy-to-use products on top, layer on personal service, then put analytics in the middle of everything we do so that you – and we – know your web presence is working for you.

The latest technology + actionable business intelligence =

Higher sales and more efficient marketing spend

custom websites

Custom web sites: Cutting-edge sites that convert


TrueCustom Web Sites separate you from your competitor’s cookie-cutter template sites and enable buyers to find their car in fewer clicks. The most important pages on your web site are the ones that list and display your inventory. Using our deep knowledge of Google’s search criteria, we match buyer’s exact searches to your vehicles with fewer clicks.


By combining industry-leading vehicle data with complete package and option details, String’s information-rich Vehicle Detail Pages and unique search capabilities help customers find exactly what they are looking for. Buyers stay on your site longer and convert at a higher rate. Fewer clicks for them, faster inventory turn and profits for you. Our clients have seen conversion rates rise and total ad spend fall after going live with their new String-powered sites.


Visit our customer gallery to see String web sites in action >
Seamless Responsive Design: a consistent experience on every device.

String’s Mobile offering features Seamless Responsive Design, as recommended by Google, to automatically scale your site for different size devices without losing any content, features, or navigation, ensuring a great experience for today’s mobile consumer. Your mobile site is automatically updated whenever your main site changes, so you can focus all of your energy and authority on one site.


Your String Mobile site carries the same URL as your main site, so Google sees them as one and the same, boosting your SEO. Because Google does not “crawl” or measure m. or i. mobile platforms, search results for those sites suffer greatly, and at the exact moment when you want your mobile site to appear: When buyers are out searching for their next car.


Straightline SEO: the shortest distance between you and your buyers

As the only Google-Certified Analytics Partner in the automotive world, we know what it takes to succeed in search. Our StraightLine SEO solution combines onsite and offsite white-hat search optimization to put our clients at the front of buyers’ search results.


Holistic SEO helps our dealers to succeed both at short-tail searches (such as “Honda” or “Honda Dealers” or “Used Car Dealers”) and at long-tail searches (such as “Blue 2012 Honda Accord EX”).


By feeding Google exactly what it’s looking for in site structure and content, String’s StraightLine SEO increases your Page Rank over time, allowing your pages rise to the top of search results and sending buyers directly to pages designed to convert: your Inventory Listings and Vehicle Detail Pages.


Want to learn more about SEO best practices? Check out our blog series, Automotive SEO 101 >


Customer reputation dashboard


Capitalize on customer reviews

What’s said about your dealership extends far beyond your site, into review sites such as Edmunds, Cars.com, and Google+. The influence of these sites now reaches past buyers and into search rankings. String’s 360+ Reputation Monitoring is designed to work the system to your advantage, improve your online visibility and help you sell more, faster.


According to a 2011 Google study, more than 80% of people who remember your advertising will search online either for the name of your business. The number two search result for a dealership is typically reviews, so a solid customer reputation makes a real difference in determining whether buyers pick up the phone or visit your site.


String’s customizable reviews widget makes it easy for your satisfied customers to share their experiences online; positive reviews can even be embedded in your vehicle detail pages. You’ll get notified, in real time, of new reviews so you can thank happy customers and address complaints immediately.


Learn more about String’s 360 Customer Reputation Dashboard >

ScanPost Mobile App: from on-lot to online in seven minutes

Our ScanPost Mobile App gives your sales team the power to create and post striking, information-rich, highly- searchable web and mobile pages for each new vehicle within minutes of it arriving on your lot. Accelerate your inventory turn with these easy steps:

1 Someone from your team scans the new vehicle’s VIN barcode: 5 seconds

2 Information on the vehicle is loaded into your database: 5 seconds

3 Options and vehicle detail information are entered using pull-down menus: 30-90 seconds

4 Your sales team takes photos of the new car, as many as you like: 3 to 5 minutes

5 Photos are uploaded to the database, which can be done while walking to the next car: 30-90 seconds


Total time, from arrival to complete integration with your String web site: Less than seven minutes. And from there, the vehicle is immediately searchable to buyers looking for that exact car.

For more tips on how to merchandise your inventory to sell, download our Guide to Merchandising Your Inventory Online >

Schedule a Demo of String Automotive's Software and Capabilities


String Partners

  • cars.com
  • dataium
  • google
  • experian

Awards & Recognition

Technology Leadership Award
dealerElite top 10

String is thrilled to be named as the Highest Rated Digital Marketing Provider in Dealer Marketing Magazine’s 2014 Technology Leadership Awards.


© 2014 String Automotive - All Rights Reserved

String Automotive | 8A Hollis Street | Groton, MA 01450

Sales: (877) 227-8525 | sales@stringautomotive.com

Support: (877) 227-8525 | support@stringautomotive.com