Where i want to go

Never stop learning.

String is committed to helping dealers stay on the cutting edge of new thinking and techniques. Check out our eBooks, webinars and other tools to optimize digital marketing, inventory management and dealership efficiency.

String eBooks

conversion eBook

January 2014

Conversion Clinic

The Marketing metric you should be obsessing about - why VDPs are OUT and Value Per Page is IN! It's time for a more clear-eyes view of the VDP, and a new metric that helps dealers quality over quantity and get really granular on the subject of ROI: Value per page.

vendor checklist eBook

October 2013

Vendor Checklist

Take a spin through our Vendor Checklist to make sure you're using data (and good old common sense) to make the most of your vendor relationships.

inventory merchandising eBook

January 2013

Inventory Merchandising

Master the essentials to turn faster, hold more gross, and attract customers with less effort and fewer clicks.

String Webinars

inventory merchandising eBook

November 14, 2013

Your Best "BS" Detector

Using Data to Calculate ROI and Create Accountability, Digital Dealer Webinar

inventory merchandising eBook

October 13, 2013

Putting Analytics to Work for Your Dealership

No Advanced Degree Required!

String Tools

inventory report card

String Inventory Report Card

Is your inventory merchandised to sell? Test drive our Inventory Report Card and see if your dealership gets a passing grade.


String Partners

  • cars.com
  • dataium
  • google
  • experian

Awards & Recognition

Technology Leadership Award
dealerElite top 10

String is thrilled to be named as the Highest Rated Digital Marketing Provider in Dealer Marketing Magazine’s 2014 Technology Leadership Awards.


© 2014 String Automotive - All Rights Reserved

String Automotive | 8A Hollis Street | Groton, MA 01450

Sales: (877) 227-8525 | sales@stringautomotive.com

Support: (877) 227-8525 | support@stringautomotive.com