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Case Studies

String Automotive works with a select number of car dealers to design, test and continually improve their online presence. Check out their impressive results after switching to String’s responsive, cutting-edge technology platform.

Rick Case Automotive Group

Rooftops in Atlanta, Cleveland, Miami, and Fort Lauderdale

Since starting with String in 2010, the Rick Case Automotive Group...



Increase in non-branded
organic unique visitors



Increase in traffic
from returning customers



Increase in conversions

"We did a lot of due diligence and met with a number of vendors. The most critical piece was the ability to customize and build our web sites the way we wanted to...we have a lot of unique selling propositions across our various dealerships that need to be presented a certain way, and that isn't always possible with a template site."


Naz Eosso
Rick Case's Executive Director of Marketing and eCommerce

Infiniti of Montclair

9440 Autoplex Dr, Montclair, CA

Clay Nissan Newton

431 Washington St Newton, MA

Heritage VW

Heritage Volkswagen

4305 Jonesboro Road, Union City, GA 30291.

Since Starting With String...


Ad Spend Decrease


Increase in traffic

Year over Year


Increase in unique visitors

Year over Year

Dan Fontaine

"We are absolutely thrilled with our new String website. When we first launched it, we had a record month. Our ad spend went down 39%, while visits and traffic skyrocketed up."

Ashton Brown, Heritage Volkswagen

Harry Robinson

6000 South 36th Street, Fort Smith

Alan Byer Volvo

1230 West Genesee Street, Syracuse, NY 13204

Colonial Automotive Group

Colonial Automotive Group

14 rooftops across Massachusetts

Since Starting With String...


Increase in total visits





Dan Fontaine

"With a lot of the bigger companies, you're dealing with someone new every single time you pick up the phone. I can present an idea to String and they say "Oh, yes, let's try that!" whereas with the bigger guys, they have to send [customer feedback] up a ladder. You're just a spoke in the wheel."

Dan Fontaine, Colonial Auto Group, E-Commerce Director


String Partners

  • cars.com
  • dataium
  • google
  • experian

Awards & Recognition

Technology Leadership Award
dealerElite top 10

String is thrilled to be named as the Highest Rated Digital Marketing Provider in Dealer Marketing Magazine’s 2014 Technology Leadership Awards.


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String Automotive | 8A Hollis Street | Groton, MA 01450

Sales: (877) 227-8525 | sales@stringautomotive.com

Support: (877) 227-8525 | support@stringautomotive.com