Where i want to go

Hello. Meet the Team.

The team at String Automotive is passionate about empowering dealers to unlock their data and uncover actionable insights that improve sales, marketing and service performance. We're constantly working on new ways to pull the power of objective analytics and prescriptive action into the hands of more dealers.


Ken Kolodziej - Founder and CEO

A visionary thinker and bona fide data geek, Ken has deep roots in software and has been in the automotive industry for over eight years. Ken architected the code for String and was instrumental in establishing String as the only vendor in the automotive industry to become a "certified Google Analytics partner" back in 2008. Ken earned a Bachelors in Commerce from McGill University and studied at the University of Toronto's Rotman School of Management.

  • Drives a Prius Plug-in
  • Incredibly skilled at starting home improvement projects
  • "If he says he'll be brief, he's lying"

Mike Hill - VP of Engineering

Mike oversees String’s development team and is a firm believer in the benefits of quality requirements, agile methodologies, design documentation, unit testing, and build automation. Mike has over 20 years of development experience at companies including Varolii and bcgi. His first company, NBG Services, was part of a marketing services roll-up that became TeleSpectrum Worldwide and went public in 1996. Mike earned a bachelors in Management Information Systems(MIS) from Northeastern University.

  • Drives a 2013 Nissan Murano
  • Married to “Faith Hill,” who accepted his proposal in the hopes of getting better restaurant reservations
  • Can quote the Simpsons in any context

Matthew Sutton - IT

  • Drives a 2003 Toyota Corolla with almost 200k miles
  • Addicted to Amazon "Buy With 1 Click"
  • "Have you tried turning it off and turning it back on again?"

Laura Fideler - Production Manager

  • Drives a 2012 Fiat with red racing stripes
  • Collects tiny bowls and robot figurines
  • Answers to “Sniffles” and “Elbow”

Jason Williams - Design

  • Drives a VW Golf R, Mark VI
  • Was paid in lobster dinners for his first freelance job
  • Wardrobe consists of two drawers of plain black t-shirts, a skullcap and blue suede shoes

Matty Kolodziej - Analytics

  • Makes you feel better about yourself in a 2009 Hyundai Accent
  • Wants Boyz II Men's "It's So Hard to Say Goodbye to Yesterday" played at his funeral
  • Part-time anarchist; wanna-be Canadian

Amy Hughes - Director of Sales

Amy is responsible for driving dealer sales and business development relationships for String. A dynamic sales leader, Amy got her start on the media and agency side, helping automotive clients develop their traditional and online advertising strategies, including as a principal in her own firm, See Spot Run Media. Most recently, she oversaw the Southeast regional sales teams at Cars.com. She holds a BS in Mass Communication from the University of North Carolina, Asheville and a BFA from the University of Mississippi.

  • Drives a Volvo XC90
  • Juggles balls and oranges in addition to clients
  • Requires at least 3 bags for an overnight trip

Stephen Thompson - Engineering

  • Drives a 2011 VW Jetta TDI
  • Orders hot dogs like a Zen Master (make me one with everything)
  • Can expound on the many benefits of Bag Balm

Jim Armstrong - Engineering

  • Drives a 2007 Honda CRV
  • Life-long learner, prone to fits of apathy, fan of sillytwitterbio.com
  • Known for his short temper and frequent outbursts

Rich Johnson - Engineering

  • Drives a 2004 Ford Escape, alive and kicking with over 185,000 miles
  • Restored a 1979 MG Midget, soon to be road-worthy
  • Wants Ricky Schroeder to play him in the movie of his life

Dave Benton - CFO

A seasoned start-up veteran and investor, Dave assists String with all things financial. Previously, Dave was a VP and Controller at Progress Software and an auditor at Deloitte and Touche. He earned a BS from Rensselaer Polytechnic Institute and an MS from Bentley University.

  • Drives a Ford Fusion Hybrid
  • Broke his foot walking out of a Taco Bell
  • Not sure which aspect of the previous fact is more embarrassing

Crocket (Dog) - Nap Scientist

  • Drives a Fire-engine red Fiat, of course
  • Likes: Napping, riding shotgun, making everyone happy
  • Dislikes: Squeaky pigs

About String Automotive

In 2005, Ken Kolodziej knew nothing about the car business. But he did understand web design and digital marketing – and could see that auto dealers, saddled with siloed, antiquated technology, needed help creating functional, beautiful web sites that sold cars.

The launch of String roughly coincided with the launch of Google’s Website Optimizer. These new tools enabled String’s founders to get even more fanatical about data and conversion optimization, and they evolved their platform to take advantage of best practices in search optimization and marketing. As a result, String Automotive was named a Google Analytics Partner in 2012, one of only 220 companies worldwide to bear that distinction – and the only one in the automotive space.

But in our quest to help improve online marketing for dealers, we uncovered an even bigger need in the market: True business intelligence and objective real-time reporting that would help dealers make crucial decisions. Despite spending thousands of dollars on expensive DMS and CRM software, dealers still felt at a loss to accurately attribute traffic and leads, evaluate vendor performance, allocate marketing dollars and gauge inventory movement.

Since that epiphany, String’s mission and purpose have evolved: We exist to deliver transparency, insight and innovation to every auto dealer. Using our online marketing experience and analytical chops, we’ve refocused the business around our latest product, the Dealer Positioning System, an intelligence platform created solely to empower dealers to sell more cars and operate more efficiently by making decisions based on data.


String Partners

  • cars.com
  • dataium
  • google
  • experian

Awards & Recognition

Technology Leadership Award
dealerElite top 10

String is thrilled to be named as the Highest Rated Digital Marketing Provider in Dealer Marketing Magazine’s 2014 Technology Leadership Awards.


© 2014 String Automotive - All Rights Reserved

String Automotive | 8A Hollis Street | Groton, MA 01450

Sales: (877) 227-8525 | sales@stringautomotive.com

Support: (877) 227-8525 | support@stringautomotive.com