Where i want to go
  • String out preforms OEM mandated sites

    Better Retention, Improved Conversion Rate, Engaging Custom VDPs

  • Cutting-edge sites that convert

    Custom websites built on String’s next generation technology platform set your dealership apart.

  • Responsive design comes standard

    Update your site once, in real-time, across all devices, for optimal search results.

  • The best analytics in the business

    Make more profitable decisions with our Dealership Intelligence Platform, the Dealer Positioning System.


Naz Eosso

Rick Case
Executive Director of Marketing and eCommerce

Rick Case



Rick Case

Rooftops in Atlanta, Cleveland, Miami, and Fort Lauderdale

"We were looking for cutting-edge technology that would give us a competitive advantage. We liked String’s SEO offering and their analytics partnership with Google, the technology to be able to customize our site, and the focus on reputation and the social piece not as an afterthought, but a core piece of our websites."
Dan Fontaine

Dan Fontaine

Colonial Automotive Group
E-Commerce Director

colonial automotive group



Colonial Automotive Group

Rooftops across Massachusetts


"My relationship with String is a partnership. It’s a reciprocal dialogue. I like their all-in-one approach that minimizes the number of people I have to deal with. There’s a give and take in our relationship that’s hard to find these days."
Ashton Brown

Ashton Brown

Heritage VW
Digital Marketing Director

Heritage VW



Heritage VW

Atlanta, GA


"We are absolutely thrilled with our new String website. When we first launched it, we had a record month. Our ad spend went down 39%, while visits and traffic skyrocketed up."
    • rick case
    • Colonial Auto
    • Heritgae

Mix & match to create the ultimate marketing suite for your dealership

straightline SEO

Straightline SEO

Connect buyers to their cars in the shortest distance possible by matching online searches directly to your vehicles

reputation dashboard

Reputation dashboard

Monitor and respond to customer reviews in real-time, and reap the SEO benefits

scanpost mobile

Scan-Post mobile inventory app

Take new cars from on-lot to online in less than seven minutes and accelerate your inventory turn

Custom Websites

Custom websites

Delight customers and increase conversions with a completely custom destination that sets your dealership apart

Responsive Design

Responsive Design

Automatically optimize your site for any size screen without losing content, features, navigation, or SEO effectiveness


String Partners

  • cars.com
  • dataium
  • google
  • experian

Awards & Recognition

Technology Leadership Award
dealerElite top 10

String is thrilled to be named as the Highest Rated Digital Marketing Provider in Dealer Marketing Magazine’s 2014 Technology Leadership Awards.


© 2014 String Automotive - All Rights Reserved

String Automotive | 8A Hollis Street | Groton, MA 01450

Sales: (877) 227-8525 | sales@stringautomotive.com

Support: (877) 227-8525 | support@stringautomotive.com