Where i want to go
 

Why the Dealer Positioning System?

As a dealer, you have a LOT of data at your disposal, much of it automated. But it still takes a real, live person to make sense of it – and time is at a premium for anyone in a dealership.


So we set out to build software that is focused on intelligence, not reporting. The result: a discovery platform that not only answers your questions, but makes smart, data-based recommendations to maximize your effectiveness, empowering you to make proactive decisions that increase profitability across the dealership.

 

How does it work?

By analyzing, overlaying and visualizing industry research with your own sales and inventory data, the Dealer Positioning System sheds light on how to shape your strategy. When used in concert with vendors and agency partners, this powerful analytics solution simplifies choices like how to spend marketing dollars, what inventory to stock and where to conquest by letting your data speak for itself.

Inside data + outside data + String DPS = Better decisions and improved ROI for your dealership

Owner/Principal

What do you care most about in your role?

 

Saving/Making money
I'm a stickler for ROI, obsessed with spending my dollars more efficiently.

 
 

Saving time
I'm a marketing and sales ninja, but it takes me too long to get the information I need to do my job effectively.

 
 

Uncovering the truth
Call me a skeptic, but I'm not always convinced I'm getting the full story from my vendors and my team.

 
 

ALL OF THE ABOVE

 

Want to learn more about the Dealer Positioning System?

Download DPS Tour
Saving/Making Money
Saving Time
Uncovering the Truth
All of the Above

Benchmark, both internally and externally.

See how your stores compare to one another, or to similar stores in your region or nationwide, on key indicators like market share, inventory merchandising, and average customer rating.

 

Benchmark, both internally and externally.

See how your stores compare to one another, or to similar stores in your region or nationwide, on key indicators like market share, inventory merchandising, and average customer rating.

 

Calculate market share.

Determine your dealership’s market share down to the zip code level, using Polk registration data. See what percent of on-make sales were made by your dealership in a particular time period, or expand your potential market opportunity and drill into the most heavily cross-shopped models.

 

Calculate market share.

Determine your dealership’s market share down to the zip code level, using Polk registration data. See what percent of on-make sales were made by your dealership in a particular time period, or expand your potential market opportunity and drill into the most heavily cross-shopped models.

 

Adjust pay plans based on ROI.

If your internet marketing, BDC or sales staff is paid, in part, based on results, the DPS will give you new insight as to how efficiently your marketing dollars are being spent and how effectively leads are being converted.

 

Adjust pay plans based on ROI.

If your internet marketing, BDC or sales staff is paid, in part, based on results, the DPS will give you new insight as to how efficiently your marketing dollars are being spent and how effectively leads are being converted.

 

Prep for 20 groups.

You get a lot out of 20 Groups and other executive leadership meetings – but getting ready for them can be time consuming. Whether you’re prepping for a presentation internally or externally, you’ll have all of your group’s stats in one place, in a highly visual format.

 

Benchmark, both internally and externally.

See how your stores compare to one another, or to similar stores in your region or nationwide, on key indicators like market share, inventory merchandising, and average customer rating.

 

Calculate market share.

Determine your dealership’s market share down to the zip code level, using Polk registration data. See what percent of on-make sales were made by your dealership in a particular time period, or expand your potential market opportunity and drill into the most heavily cross-shopped models.

 

Adjust pay plans based on ROI.

If your internet marketing, BDC or sales staff is paid, in part, based on results, the DPS will give you new insight as to how efficiently your marketing dollars are being spent and how effectively leads are being converted.

 

Prep for 20 groups.

You get a lot out of 20 Groups and other executive leadership meetings – but getting ready for them can be time consuming. Whether you’re prepping for a presentation internally or externally, you’ll have all of your group’s stats in one place, in a highly visual format.

 
 

General Manager

What do you care most about in your role?

 

Saving/Making money
I'm a stickler for ROI, obsessed with spending my dollars more efficiently.

 
 

Saving time
I'm a marketing and sales ninja, but it takes me too long to get the information I need to do my job effectively.

 
 

Uncovering the truth
Call me a skeptic, but I'm not always convinced I'm getting the full story from my vendors and my team.

 
 

ALL OF THE ABOVE

 

Want to learn more about the Dealer Positioning System?

Download DPS Tour
Saving/Making Money
Saving Time
Uncovering the Truth
All of the Above

Understand how the dealership is trending toward monthly goals and take corrective action.

Why wait until the end of the month to see how you’re doing? Keep a close eye on traffic, leads, sales and conversions throughout the month while you still have time to reallocate dollars, take vendors to task or experiment with new campaigns or specials. The DPS includes a dynamic punchlist that proactively highlights action items, based on your data.

 

Instant reporting for sales and staff meetings.

How much time do you and your team spend pulling together reports or prepping for meetings? Just pull the Dealer Postioning System up on your screen for highly visual top-level reports that allow you to drill into marketing, sales and inventory information as needed. Better yet, have the DPS prominently displayed in your office in lieu of a leaderboard so your whole team can see the latest performance numbers.

 

Gauge performance month over month.

Get a full picture of traffic, marketing and sales data at a glance, and easily and visually compare performance with prior periods – without slaving over spreadsheets or interpreting multiple sources.

 

Calculate market share.

Determine your dealership’s market share down to the zip code level, using Polk registration data. See what percent of on-make sales were made by your dealership in a particular time period, or expand your potential market opportunity and drill into the most heavily cross-shopped models.

 

Calculate market share.

Determine your dealership’s market share down to the zip code level, using Polk registration data. See what percent of on-make sales were made by your dealership in a particular time period, or expand your potential market opportunity and drill into the most heavily cross-shopped models.

 

Make decisions around where to target or conquest.

Before you spend one more dollar on conquesting, consult a map – of your market, that is. By overlaying your sales own sales data with registration data from Polk, demand data from Dataium and demographic data from Experian, you’ll be able to visually see where opportunity lies. Where do the target customers for a particular model live? Where are the most vehicles in your category coming off lease in the next 90 days? The My Market tab helps you make decisions in partnership with your vendor partners as you’re planning campaigns and deciding where to spend your marketing dollars.

 

Make decisions around where to target or conquest.

Before you spend one more dollar on conquesting, consult a map – of your market, that is. By overlaying your sales own sales data with registration data from Polk, demand data from Dataium and demographic data from Experian, you’ll be able to visually see where opportunity lies. Where do the target customers for a particular model live? Where are the most vehicles in your category coming off lease in the next 90 days? The My Market tab helps you make decisions in partnership with your vendor partners as you’re planning campaigns and deciding where to spend your marketing dollars.

 

Make decisions around where to target or conquest.

Before you spend one more dollar on conquesting, consult a map – of your market, that is. By overlaying your sales own sales data with registration data from Polk, demand data from Dataium and demographic data from Experian, you’ll be able to visually see where opportunity lies. Where do the target customers for a particular model live? Where are the most vehicles in your category coming off lease in the next 90 days? The My Market tab helps you make decisions in partnership with your vendor partners as you’re planning campaigns and deciding where to spend your marketing dollars.

 

Make budgeting decisions.

If you knew for sure something was making money, you’d do more of it. The DPS lets you look at marketing activities and lead sources not only in terms of the traffic and visits, but the ROI they generate. Which makes budget season a whole lot easier.

 

Make budgeting decisions.

If you knew for sure something was making money, you’d do more of it. The DPS lets you look at marketing activities and lead sources not only in terms of the traffic and visits, but the ROI they generate. Which makes budget season a whole lot easier.

 

Forecasting.

With instant access to comparative historical data; conversion numbers broken down by lead source and campaign; and a detailed look at not only what you have in inventory, but what models are likely to be hot, forecasting just got a lot easier, not to mention more accurate.

 

Make decisions around vendor renewals.

If your dodge vendor phone calls around contract renewal time because you dread the whole process, the DPS will make your life a lot easier. You’ll easily be able to see how many leads came from each third party, how much traffic was generated by specific campaigns – and more importantly, how well those sources and campaigns converted into sales. Better yet, the information is pulled from objective sources, including Google Analytics and your own sales and inventory data.

 

Adjust pay plans based on ROI.

If your internet marketing, BDC or sales staff is paid, in part, based on results, the DPS will give you new insight as to how efficiently your marketing dollars are being spent and how effectively leads are being converted.

 

Adjust pay plans based on ROI.

If your internet marketing, BDC or sales staff is paid, in part, based on results, the DPS will give you new insight as to how efficiently your marketing dollars are being spent and how effectively leads are being converted.

 

Keep tabs on performance of various departments.

When numbers are headed in the wrong direction, you want to get to the bottom of it right away. With the DPS, both you and your managers will have real-time insight into what’s going on. Sales are down? Instead of entertaining theories (site traffic is down, vendors aren’t performing, etc.), get to the facts much quicker.

 

Keep tabs on performance of various departments.

When numbers are headed in the wrong direction, you want to get to the bottom of it right away. With the DPS, both you and your managers will have real-time insight into what’s going on. Sales are down? Instead of entertaining theories (site traffic is down, vendors aren’t performing, etc.), get to the facts much quicker.

 

Understand how the dealership is trending toward monthly goals and take corrective action.

Why wait until the end of the month to see how you’re doing? Keep a close eye on traffic, leads, sales and conversions throughout the month while you still have time to reallocate dollars, take vendors to task or experiment with new campaigns or specials. The DPS includes a dynamic punchlist that proactively highlights action items, based on your data.

 

Instant reporting for sales and staff meetings.

How much time do you and your team spend pulling together reports or prepping for meetings? Just pull the Dealer Positioning System up on your screen for highly visual top-level reports that allow you to drill into marketing, sales and inventory information as needed. Better yet, have the DPS prominently displayed in your office in lieu of a leaderboard so your whole team can see the latest performance numbers.

 

Gauge performance month over month.

Get a full picture of traffic, marketing and sales data at a glance, and easily and visually compare performance with prior periods – without slaving over spreadsheets or interpreting multiple sources.

 

Calculate market share.

Determine your dealership’s market share down to the zip code level, using Polk registration data. See what percent of on-make sales were made by your dealership in a particular time period, or expand your potential market opportunity and drill into the most heavily cross-shopped models.

 

Make decisions around where to target or conquest.

Before you spend one more dollar on conquesting, consult a map – of your market, that is. By overlaying your sales own sales data with registration data from Polk, demand data from Dataium and demographic data from Experian, you’ll be able to visually see where opportunity lies. Where do the target customers for a particular model live? Where are the most vehicles in your category coming off lease in the next 90 days? The My Market tab helps you make decisions in partnership with your vendor partners as you’re planning campaigns and deciding where to spend your marketing dollars.

 

Make budgeting decisions.

If you knew for sure something was making money, you’d do more of it. The DPS lets you look at marketing activities and lead sources not only in terms of the traffic and visits, but the ROI they generate. Which makes budget season a whole lot easier.

 

Make decisions around vendor renewals.

If your dodge vendor phone calls around contract renewal time because you dread the whole process, the DPS will make your life a lot easier. You’ll easily be able to see how many leads came from each third party, how much traffic was generated by specific campaigns – and more importantly, how well those sources and campaigns converted into sales. Better yet, the information is pulled from objective sources, including Google Analytics and your own sales and inventory data.

 

Forecasting.

With instant access to comparative historical data; conversion numbers broken down by lead source and campaign; and a detailed look at not only what you have in inventory, but what models are likely to be hot, forecasting just got a lot easier, not to mention more accurate.

 

Adjust pay plans based on ROI.

If your internet marketing, BDC or sales staff is paid, in part, based on results, the DPS will give you new insight as to how efficiently your marketing dollars are being spent and how effectively leads are being converted.

 

Keep tabs on performance of various departments.

When numbers are headed in the wrong direction, you want to get to the bottom of it right away. With the DPS, both you and your managers will have real-time insight into what’s going on. Sales are down? Instead of entertaining theories (site traffic is down, vendors aren’t performing, etc.), get to the facts much quicker.

 
 

eCommerce Director/ISM

What do you care most about in your role?

 

Saving/Making money
I'm a stickler for ROI, obsessed with spending my dollars more efficiently.

 
 

Saving time
I'm a marketing and sales ninja, but it takes me too long to get the information I need to do my job effectively.

 
 

Uncovering the truth
Call me a skeptic, but I'm not always convinced I'm getting the full story from my vendors and my team.

 
 

ALL OF THE ABOVE

 

Want to learn more about the Dealer Positioning System?

Download DPS Tour
Saving/Making Money
Saving Time
Uncovering the Truth
All of the Above

Communicate digital successes upward.

No matter how digitally savvy your owner or GM might be, it can sometimes be a struggle to justify your existence. The DPS allows you to show the effectiveness of your various marketing efforts in a simple, visually appealing way. You’ll be able to show how well each campaign and vendor is performing and answer any question thrown your way within minutes!

 

Communicate digital successes upward.

No matter how digitally savvy your owner or GM might be, it can sometimes be a struggle to justify your existence. The DPS allows you to show the effectiveness of your various marketing efforts in a simple, visually appealing way. You’ll be able to show how well each campaign and vendor is performing and answer any question thrown your way within minutes!

 

Make decisions around vendor renewals.

If your dodge vendor phone calls around contract renewal time because you dread the whole process, the DPS will make your life a lot easier. You’ll easily be able to see how many leads came from each third party, how much traffic was generated by specific campaigns – and more importantly, how well those sources and campaigns converted into sales. Better yet, the information is pulled from objective sources, including Google Analytics and your own sales and inventory data.

 

Monitor campaigns and adjust budget and messaging.

Staying on top of your various SEO and PPC efforts can be time-consuming. The DPS makes it a snap to see which campaigns are performing – and where. By overlaying your SEO, PPC and referral traffic with actual sales data, you’ll be able to see, down to the zip code level, where you may be overspending or underspending and reallocate budget on the fly. Monitor how well your various landing pages are performing and tweak as needed.

 

Monitor campaigns and adjust budget and messaging.

Staying on top of your various SEO and PPC efforts can be time-consuming. The DPS makes it a snap to see which campaigns are performing – and where. By overlaying your SEO, PPC and referral traffic with actual sales data, you’ll be able to see, down to the zip code level, where you may be overspending or underspending and reallocate budget on the fly. Monitor how well your various landing pages are performing and tweak as needed.

 

Prep for vendor meetings.

We’ve all been there – a vendor is coming to visit you in 15 minutes and you haven’t had time to prepare. Instead of relying on the report they’re bringing in, you’ll have data of your own that will foster a productive discussion. Call up month-to-date performance data and have an informed conversation about lead quality, conversion rates and opportunities for improvement.

 

Prep for vendor meetings.

We’ve all been there – a vendor is coming to visit you in 15 minutes and you haven’t had time to prepare. Instead of relying on the report they’re bringing in, you’ll have data of your own that will foster a productive discussion. Call up month-to-date performance data and have an informed conversation about lead quality, conversion rates and opportunities for improvement.

 

Check in on merchandising.

Whether or not vehicle merchandising falls under your responsibilities, you want to keep an eye on what’s moving and what needs help. The DPS makes it easy to see which vehicles have been sitting on the lot and makes suggestions on how to make them more attractive. Whether it’s time to change the pricing or upload more photos, you’ll be able to make needed adjustments on the fly.

 

Respond to customer reviews.

Be notified, in real time, when new customer reviews come in so you can respond in a timely manner. Keep tabs on your average rating, and benchmark against national scores, as well as that of your closest competitor.

 

Communicate digital successes upward.

No matter how digitally savvy your owner or GM might be, it can sometimes be a struggle to justify your existence. The DPS allows you to show the effectiveness of your various marketing efforts in a simple, visually appealing way. You’ll be able to show how well each campaign and vendor is performing and answer any question thrown your way within minutes!

 

Make decisions around vendor renewals.

If your dodge vendor phone calls around contract renewal time because you dread the whole process, the DPS will make your life a lot easier. You’ll easily be able to see how many leads came from each third party, how much traffic was generated by specific campaigns – and more importantly, how well those sources and campaigns converted into sales. Better yet, the information is pulled from objective sources, including Google Analytics and your own sales and inventory data.

 

Monitor campaigns and adjust budget and messaging.

Staying on top of your various SEO and PPC efforts can be time-consuming. The DPS makes it a snap to see which campaigns are performing – and where. By overlaying your SEO, PPC and referral traffic with actual sales data, you’ll be able to see, down to the zip code level, where you may be overspending or underspending and reallocate budget on the fly. Monitor how well your various landing pages are performing and tweak as needed.

 

Prep for vendor meetings.

We’ve all been there – a vendor is coming to visit you in 15 minutes and you haven’t had time to prepare. Instead of relying on the report they’re bringing in, you’ll have data of your own that will foster a productive discussion. Call up month-to-date performance data and have an informed conversation about lead quality, conversion rates and opportunities for improvement.

 

Check in on merchandising.

Whether or not vehicle merchandising falls under your responsibilities, you want to keep an eye on what’s moving and what needs help. The DPS makes it easy to see which vehicles have been sitting on the lot and makes suggestions on how to make them more attractive. Whether it’s time to change the pricing or upload more photos, you’ll be able to make needed adjustments on the fly.

 

Respond to customer reviews.

Be notified, in real time, when new customer reviews come in so you can respond in a timely manner. Keep tabs on your average rating, and benchmark against national scores, as well as that of your closest competitor.

 
 

Used Car Manager

What do you care most about in your role?

 

Saving/Making money
I'm a stickler for ROI, obsessed with spending my dollars more efficiently.

 
 

Saving time
I'm a marketing and sales ninja, but it takes me too long to get the information I need to do my job effectively.

 
 

Uncovering the truth
Call me a skeptic, but I'm not always convinced I'm getting the full story from my vendors and my team.

 
 

ALL OF THE ABOVE

 

Want to learn more about the Dealer Positioning System?

Download DPS Tour
Saving/Making Money
Saving Time
Uncovering the Truth
All of the Above

Monitor merchandising.

Keep a close eye on how well your online inventory is being merchandised. Maybe it’s time to add more photos, write a more detailed description or add more option information. The DPS keeps you apprised of what’s missing and suggest when it’s time to take action.

 

Adjust pricing.

Having trouble moving a car off the lot? The DPS makes it simple to track average days in inventory and alerts you when pricing for individual vehicles has remained stagnant for too long.

 

Monitor merchandising.

Keep a close eye on how well your online inventory is being merchandised. Maybe it’s time to add more photos, write a more detailed description or add more option information. The DPS keeps you apprised of what’s missing and suggest when it’s time to take action.

 

Adjust pricing.

Having trouble moving a car off the lot? The DPS makes it simple to track average days in inventory and alerts you when pricing for individual vehicles has remained stagnant for too long.

 

Monitor merchandising.

Keep a close eye on how well your online inventory is being merchandised. Maybe it’s time to add more photos, write a more detailed description or add more option information. The DPS keeps you apprised of what’s missing and suggest when it’s time to take action.

 

Adjust pricing.

Having trouble moving a car off the lot? The DPS makes it simple to track average days in inventory and alerts you when pricing for individual vehicles has remained stagnant for too long.

 

Monitor merchandising.

Keep a close eye on how well your online inventory is being merchandised. Maybe it’s time to add more photos, write a more detailed description or add more option information. The DPS keeps you apprised of what’s missing and suggest when it’s time to take action.

 

Adjust pricing.

Having trouble moving a car off the lot? The DPS makes it simple to track average days in inventory and alerts you when pricing for individual vehicles has remained stagnant for too long.

 
 

New Car Manager

What do you care most about in your role?

 

Saving/Making money
I'm a stickler for ROI, obsessed with spending my dollars more efficiently.

 
 

Saving time
I'm a marketing and sales ninja, but it takes me too long to get the information I need to do my job effectively.

 
 

Uncovering the truth
Call me a skeptic, but I'm not always convinced I'm getting the full story from my vendors and my team.

 
 

ALL OF THE ABOVE

 

Want to learn more about the Dealer Positioning System?

Download DPS Tour
Saving/Making Money
Saving Time
Uncovering the Truth
All of the Above

Develop local specials.

Dataium demand scores going up dramatically for a model you’re running low on? Better make sure to hold gross on the few you have in stock. Conversely, if you have a glut of vehicles that are predicted to be less in-demand a few weeks down the line, perhaps now is the time to run some promotions and see if you can clear the lot now.

 

Keep an eye on projected demand.

The DPS marries Dataium’s ASI demand scores with your actual inventory so you can see how the models predicted to be hot in six weeks time match up with what you’ve got on the lot.

 

Place new inventory orders.

DPS provides a visual snapshot of your inventory at any given time, allowing you to drill in by model and trim level. By keeping close track of the cars buyers are searching for in your local market, you’ll be better equipped to order the right models and trimlines to meet future demand.

 

Keep an eye on projected demand.

The DPS marries Dataium’s ASI demand scores with your actual inventory so you can see how the models predicted to be hot in six weeks time match up with what you’ve got on the lot.

 

Keep an eye on projected demand.

The DPS marries Dataium’s ASI demand scores with your actual inventory so you can see how the models predicted to be hot in six weeks time match up with what you’ve got on the lot.

 

Place new inventory orders.

DPS provides a visual snapshot of your inventory at any given time, allowing you to drill in by model and trim level. By keeping close track of the cars buyers are searching for in your local market, you’ll be better equipped to order the right models and trimlines to meet future demand.

 

Place new inventory orders.

DPS provides a visual snapshot of your inventory at any given time, allowing you to drill in by model and trim level. By keeping close track of the cars buyers are searching for in your local market, you’ll be better equipped to order the right models and trimlines to meet future demand.

 

Develop local specials.

Dataium demand scores going up dramatically for a model you’re running low on? Better make sure to hold gross on the few you have in stock. Conversely, if you have a glut of vehicles that are predicted to be less in-demand a few weeks down the line, perhaps now is the time to run some promotions and see if you can clear the lot now.

 

Develop local specials.

Dataium demand scores going up dramatically for a model you’re running low on? Better make sure to hold gross on the few you have in stock. Conversely, if you have a glut of vehicles that are predicted to be less in-demand a few weeks down the line, perhaps now is the time to run some promotions and see if you can clear the lot now.

 

Keep an eye on projected demand.

The DPS marries Dataium’s ASI demand scores with your actual inventory so you can see how the models predicted to be hot in six weeks time match up with what you’ve got on the lot.

 

Place new inventory orders.

DPS provides a visual snapshot of your inventory at any given time, allowing you to drill in by model and trim level. By keeping close track of the cars buyers are searching for in your local market, you’ll be better equipped to order the right models and trimlines to meet future demand.

 

Develop local specials.

Dataium demand scores going up dramatically for a model you’re running low on? Better make sure to hold gross on the few you have in stock. Conversely, if you have a glut of vehicles that are predicted to be less in-demand a few weeks down the line, perhaps now is the time to run some promotions and see if you can clear the lot now.

 
 

Agency

What do you care most about in your role?

 

Saving/Making money
I'm a stickler for ROI, obsessed with spending my dollars more efficiently.

 
 

Saving time
I'm a marketing and sales ninja, but it takes me too long to get the information I need to do my job effectively.

 
 

Uncovering the truth
Call me a skeptic, but I'm not always convinced I'm getting the full story from my vendors and my team.

 
 

ALL OF THE ABOVE

 

Want to learn more about the Dealer Positioning System?

Download DPS Tour
Saving/Making Money
Saving Time
Uncovering the Truth
All of the Above

Monitor campaigns and adjust budget and messaging.

Staying on top of your various SEO and PPC efforts can be time-consuming. The DPS makes it a snap to see which campaigns are performing – and where. By overlaying your SEO, PPC and referral traffic with actual sales data, you’ll be able to see, down to the zip code level, where you may be overspending or underspending and reallocate budget on the fly. Monitor how well your various landing pages are performing and tweak as needed.

 

Track OEM Incentive campaigns.

Help your client understand how well OEM sites and promotions are driving sales for the dealership by viewing where OEM-sourced visitors are landing and what activities they’re converting on.

 

Make decisions around where to target or conquest.

Before you spend one more dollar on conquesting, consult a map – of your market, that is. By overlaying your sales own sales data with registration data from Polk, demand data from Dataium and demographic data from Experian, you’ll be able to visually see where opportunity lies. Where do the target customers for a particular model live? Where are the most vehicles in your category coming off lease in the next 90 days? The My Market tab helps you make decisions in partnership with your vendor partners as you’re planning campaigns and deciding where to spend your marketing dollars.

 

Monitor traffic.

Keep an eye on your client’s traffic – where it’s coming from and how it’s performing. Break down traffic by SEO, PPC, and referral sources, and dig deeper to see which campaigns and landing pages are not only pulling, but converting.

 

Monitor traffic.

Keep an eye on your client’s traffic – where it’s coming from and how it’s performing. Break down traffic by SEO, PPC, and referral sources, and dig deeper to see which campaigns and landing pages are not only pulling, but converting.

 

Track OEM Incentive campaigns.

Help your client understand how well OEM sites and promotions are driving sales for the dealership by viewing where OEM-sourced visitors are landing and what activities they’re converting on.

 

Make decisions around where to target or conquest.

Before you spend one more dollar on conquesting, consult a map – of your market, that is. By overlaying your sales own sales data with registration data from Polk, demand data from Dataium and demographic data from Experian, you’ll be able to visually see where opportunity lies. Where do the target customers for a particular model live? Where are the most vehicles in your category coming off lease in the next 90 days? The My Market tab helps you make decisions in partnership with your vendor partners as you’re planning campaigns and deciding where to spend your marketing dollars.

 

Make decisions around where to target or conquest.

Before you spend one more dollar on conquesting, consult a map – of your market, that is. By overlaying your sales own sales data with registration data from Polk, demand data from Dataium and demographic data from Experian, you’ll be able to visually see where opportunity lies. Where do the target customers for a particular model live? Where are the most vehicles in your category coming off lease in the next 90 days? The My Market tab helps you make decisions in partnership with your vendor partners as you’re planning campaigns and deciding where to spend your marketing dollars.

 

Monitor campaigns and adjust budget and messaging.

Staying on top of your various SEO and PPC efforts can be time-consuming. The DPS makes it a snap to see which campaigns are performing – and where. By overlaying your SEO, PPC and referral traffic with actual sales data, you’ll be able to see, down to the zip code level, where you may be overspending or underspending and reallocate budget on the fly. Monitor how well your various landing pages are performing and tweak as needed.

 

Monitor traffic.

Keep an eye on your client’s traffic – where it’s coming from and how it’s performing. Break down traffic by SEO, PPC, and referral sources, and dig deeper to see which campaigns and landing pages are not only pulling, but converting.

 

Track OEM Incentive campaigns.

Help your client understand how well OEM sites and promotions are driving sales for the dealership by viewing where OEM-sourced visitors are landing and what activities they’re converting on.

 

Make decisions around where to target or conquest.

By overlaying your client’s sales data with registration data from Polk, demand data from Dataium and demographic data from Experian, you’ll be able to visually see where opportunity lies. Where do the target customers for a particular model live? Where are the most vehicles in a certain category coming off lease in the next 90 days? The My Market tab helps you make decisions in partnership with your client as you’re planning campaigns and deciding where to allocate marketing dollars.

 

Monitor campaigns and adjust budget and messaging.

Staying on top of your various SEO and PPC efforts can be time-consuming. The DPS makes it a snap to see which campaigns are performing – and where. By overlaying your SEO, PPC and referral traffic with actual sales data, you’ll be able to see, down to the zip code level, where you may be overspending or underspending and reallocate budget on the fly. Monitor how well your various landing pages are performing and tweak as needed.

 
 

BDC/Consultants

What do you care most about in your role?

 

Saving/Making money
I'm a stickler for ROI, obsessed with spending my dollars more efficiently.

 
 

Saving time
I'm a marketing and sales ninja, but it takes me too long to get the information I need to do my job effectively.

 
 

Uncovering the truth
Call me a skeptic, but I'm not always convinced I'm getting the full story from my vendors and my team.

 
 

ALL OF THE ABOVE

 

Want to learn more about the Dealer Positioning System?

Download DPS Tour
Saving/Making Money
Saving Time
Uncovering the Truth
All of the Above

Monitor phone and chat leads to gauge percentage that make it into CRM.

Help identify potential process flaws or opportunities by analyzing the marketing funnel. The DPS integrates with chat and phone vendors including Century Interactive and Contact At Once so you can gauge whether the interactions reported by your vendors are being entered correctly into your CRM system.

 

Monitor phone and chat leads to gauge percentage that make it into CRM.

Help identify potential process flaws or opportunities by analyzing the marketing funnel. The DPS integrates with chat and phone vendors including Century Interactive and Contact At Once so you can gauge whether the interactions reported by your vendors are being entered correctly into your CRM system.

 

Monitor phone and chat leads to gauge percentage that make it into CRM.

Help identify potential process flaws or opportunities by analyzing the marketing funnel. The DPS integrates with chat and phone vendors including Century Interactive and Contact At Once so you can gauge whether the interactions reported by your vendors are being entered correctly into your CRM system.

 

Monitor traffic.

Keep an eye on your client’s traffic – where it’s coming from and how it’s performing. Break down traffic by SEO, PPC, and referral sources, and dig deeper to see which campaigns and landing pages are not only pulling, but converting.

 

Monitor traffic.

Keep an eye on your client’s traffic – where it’s coming from and how it’s performing. Break down traffic by SEO, PPC, and referral sources, and dig deeper to see which campaigns and landing pages are not only pulling, but converting.

 

Monitor traffic.

Keep an eye on your client’s traffic – where it’s coming from and how it’s performing. Break down traffic by SEO, PPC, and referral sources, and dig deeper to see which campaigns and landing pages are not only pulling, but converting.

 

Access to full picture of what’s happening within the dealership

Need a quick primer on the health of a dealership’s online marketing strategy? 15 minutes in the DPS will leave you with a strong sense of the health of the dealer’s marketing funnel and likely uncover some quick wins in terms of reallocating budget, hypertargeting campaigns, merchandising inventory and assessing vendor performance.

 

Access to full picture of what’s happening within the dealership

Need a quick primer on the health of a dealership’s online marketing strategy? 15 minutes in the DPS will leave you with a strong sense of the health of the dealer’s marketing funnel and likely uncover some quick wins in terms of reallocating budget, hypertargeting campaigns, merchandising inventory and assessing vendor performance.

 

Access to full picture of what’s happening within the dealership

Need a quick primer on the health of a dealership’s online marketing strategy? 15 minutes in the DPS will leave you with a strong sense of the health of the dealer’s marketing funnel and likely uncover some quick wins in terms of reallocating budget, hypertargeting campaigns, merchandising inventory and assessing vendor performance.

 

Monitor traffic.

Keep an eye on your client’s traffic – where it’s coming from and how it’s performing. Break down traffic by SEO, PPC, and referral sources, and dig deeper to see which campaigns and landing pages are not only pulling, but converting.

 

Access to full picture of what’s happening within the dealership

Need a quick primer on the health of a dealership’s online marketing strategy? 15 minutes in the DPS will leave you with a strong sense of the health of the dealer’s marketing funnel and likely uncover some quick wins in terms of reallocating budget, hypertargeting campaigns, merchandising inventory and assessing vendor performance.

 

Monitor phone and chat leads to gauge percentage that make it into CRM.

Help identify potential process flaws or opportunities by analyzing the marketing funnel. The DPS integrates with chat and phone vendors including Century Interactive and Contact At Once so you can gauge whether the interactions reported by your vendors are being entered correctly into your CRM system.

 
 

How does it work?

By analyzing, overlaying and visualizing industry research with your own sales and inventory data, the Dealer Positioning System sheds light on how to shape your strategy. When used in concert with vendors and agency partners, this powerful analytics solution simplifies choices like how to spend marketing dollars, what inventory to stock and where to conquest by letting your data speak for itself.

Inside data + outside data + String DPS = Better decisions and improved ROI for your dealership

 

String Partners

  • cars.com
  • dataium
  • google
  • experian

Awards & Recognition

Technology Leadership Award
dealerElite top 10

String is thrilled to be named as the Highest Rated Digital Marketing Provider in Dealer Marketing Magazine’s 2014 Technology Leadership Awards.

 

© 2014 String Automotive - All Rights Reserved

String Automotive | 8A Hollis Street | Groton, MA 01450

Sales: (877) 227-8525 | sales@stringautomotive.com

Support: (877) 227-8525 | support@stringautomotive.com